Openlink
Openlink | Web | Agency: Barbarian
Openlink, a global financial software company specializing in trading, treasury, and risk management solutions, asked us to design, rebrand, and migrate their old website into a modern CMS.
User research: For a b2b financial service company like Openlink, the website must serve as a tool for potential customers to directly contact the agents, learn the tailored solutions, and feel confident about the software/solution Openlink provides. The old website failed to accommodate user needs and present its best solutions to its customers.
User goal: Lead the prospective customers of Openlink to the service they seek.
Business goal: Provide both agents and customers with the crucial information/programs that Openlink offers
User research: For a b2b financial service company like Openlink, the website must serve as a tool for potential customers to directly contact the agents, learn the tailored solutions, and feel confident about the software/solution Openlink provides. The old website failed to accommodate user needs and present its best solutions to its customers.
User goal: Lead the prospective customers of Openlink to the service they seek.
Business goal: Provide both agents and customers with the crucial information/programs that Openlink offers
The team exercised this project on agile methods. In which all involved cross-functional team members (pm, account, product, UX, visuals, dev, and QA) worked closely. We de-construct and re-architect the highest priority features and content to meet the client's business and user goals. We planned the Sprint process based on the prioritized features and technical level of effort.
The new website structure: We created the modular components system and design library that scaled into templates based on the content strategy. The priority of this website is to provide specific financial solutions and products tailored to their client's business needs. Therefore the team first blueprinted a structured article page that could contain the maximum usage of components sustainable to the rich content.
Research: We created the modular components system and design library that scaled into templates based on the content strategy. The priority of this website is to provide specific financial solutions and products tailored to their client's business needs. Therefore, the team blueprinted a structured article page that could contain the maximum usage of components sustainable to the rich content.
The Mobile Design
