Samsung Mobile Launch
Samsung Mobile | Eccomerce campaign website | Associate design director | Agency: Barbarian
Our team designed and launched Samsung flagship devices. We create the web campaign for each launch from concept to final launch.
User goal: Gain the new features information and easy-to-buy flow.
Business goal: Showcase the flagship products' best and latest features to generate purchasing and gain customer loyalty.
Research: The website we designed was not merely an experience to promote the brand but also a truthful source for potential buyers to obtain critical information. Our potential buyers learned about the possible leaks, news, and reviews before they landed on the website. We knew that modern users are inclined to leave the website after reading about 1/4 of the page because the primary data they were after was validating other reviews/press.
Research: The website we designed was not merely an experience to promote the brand but also a truthful source for potential buyers to obtain critical information. Our potential buyers learned about the possible leaks, news, and reviews before they landed on the website. We knew that modern users are inclined to leave the website after reading about 1/4 of the page because the primary data they were after was validating other reviews/press.
Our solutions: What we learned from our research and other brands was to reduce copy and prioritize the most important features to highlight our buyers' needs. To design scrollable transitions that engage the users to scroll. To construct a clear hierarchy that grouped the main features to fit design principles. We want to tell a meaningful story that allows users to gain the most insights from the short time visiting.
Our solutions: What we learned from our research and other brands was to reduce copy and prioritize the most important features to highlight our buyers' needs. To design scrollable transitions that engage the users to scroll. To construct a clear hierarchy that grouped the main features to fit design principles. We want to tell a meaningful story that allows users to gain the most insights from the short time visiting.
